Sports Marketing expert Michael Neuman discusses with a Fox panel on how Tiger Woods can keep on going without misses a step.
Neuman agrees (and so do I) that going the Oprah route with Tiger Woods appearing with his wife would be a good thing, showing that the couple is working on the marriage despite the transgressions that were made.
Tiger should also try and stay out of the limelight (which Neuman mentions as well) and wait and let the story become old news and blow over. Using the scandal could be benieficial i think, sports men with high calibre such as woods are general cast as iconic, this scandal can be used to humanize him, look at it like this, a regular guy who is incredibly rich who is very good at playing golf, who makes mistakes for whatever reason just let like every other guy in his situation.
http://bx.businessweek.com/sports-marketing/blogs/
http://bx.businessweek.com/sports-marketing/view?url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Ftypepad%2Falleyinsider%2Fsilicon_alley_insider%2F%7E3%2FRZ_dDoMsNnk%2Fneuman-tiger-should-be-like-a-rod-2009-12
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